TOGETHER WE GROW THIS 

How We Grow

Our marketing effort integrates paid and organic opportunities to get our app on to more and more phones. On-going we commit 10%-25% of our revenue to promoting the app.

Social Media

Organic

Through our social media channels we engage and grow audience by delivering content on the BC food and drink scene. We've started with the most popular among our audience including Facebook, Instagram, LinkedIn and Google Business, with others being added in the not-to-distant future.

Paid

We continually invest in social media advertising to effectively reach those with a passion for food.

Google

Organic

As the most used search engine by far, google is the go to resource for consumers. Optimizing the site for rankings and having an active Google Business Profile provides a massive audience to tap.

Paid

The Google advertising network is a powerful solution to reach travellers. Through Google word and display advertising, we will reach the ideal audience who wants to learn about BC food and drink.

Apple App & Google Play Stores

Organic

37 billion apps were downloaded worldwide in the first 3 months of 2022 with 65% being discovered by searching in the stores. Store optimization plays an important role in our audience targeting for the Savour BC app.

Paid

We use targeted promotion directly through The Apple App and Google Play Stores to get the Savour BC app in front of our target audience.

Industry Support

We work with various industry groups whose goals align with ours to explore how we can grow this market and attract more off-season travellers. If you have any suggestions, please let us know.

Influencers

We will communicate with food, drink and other industry influencers to help spread the word. We will also tap relationships with businesses who have a significant following to get their help.

You

You know the importance of growing our industry and that there is plenty more business for everyone. We will supply graphics and social posts for you to demonstrate your industry support.